A Lucky Mistake
In the picturesque village of Waldburg, Germany, the Kiderlen family began importing wine from South Tyrol, Italy in the early 1960's. Twenty-five years later, the family acquired a wine business in Biberach, Germany. During this time, Johannes Kiderlen, had begun studying Beverage Technologies and subsequently took over the reins of the family's import business. In one of his first orders, the inexperienced Johannes mistakenly requested a huge bulk order of sherry - leaving Johannes with two options: throw away much of the sherry, or bottle it. His intuitive solution was to fill some old casks with the sherry and advertise locally for customers to bring in their own bottle and fill it ‘from the cask.’
The startling success of the ‘from the cask’ concept prompted Johannes to reorganize the business - focusing on five key components: fruit vinegars, exquisite oils, selected wines, outstanding liqueurs and unique spirits – all chosen based on Johannes’ uncompromising standards of quality.